PICNIC-Podcast by Ipswitch

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Intent Based Networking (IBN)

February 12, 2018



In Today’s PICNIC episode, we will welcome Ronnie Ray, Sr. Director – Product Management for DNA in the Enterprise Networking Business in Cisco.

In his role, Ronnie leads product strategy, roadmap and business execution for software controller, analytics and assurance products for the Enterprise Network including DNA Center and associated management software. Ronnie has over 18 years of experience in driving management software products across networks, datacenter, cloud and applications in his own startups or as a marketing and product leader in both public and private companies.

At the occasion of today’s episode, we will discuss Intent Based Networking (IBN) and try to answer:

  • What it means
  • What are the benefits of IBN?
  • What will be the customer journey on IBN?
  • How will IBN affect the current vendor landscape?
  • What is Cisco’s strategy in IBN?